How do I decide which bedroom folder edition(s) to advertise in?Our advice is to think about how far visitors travel to visit your attraction and where they may have travelled from to visit you – and then ensure you have a presence in the folders in those areas. Contact us for advice and also consider undertaking a visitor survey to ask a sample of your visitors where they travelled from.
Are there some types of visitor accommodation where bedroom folders are not on display?No! Bedroom folders are displayed in all types of serviced and self catering accommodation. Including the most sophisticated city centre hotel, the most couthy B&B, the cosiest country cottage and the most independent hostel. That adds up to more than 100,000 rooms or 95% of the accommodation stock, over 14 editions, throughout the country!
When do accommodation outlets receive the bedroom folder?We make sure that the folders are in bedrooms in time for the Easter holiday period.
What size should my leaflet be?Your leaflet must be A4 finished size (either a single A4 page or A3 folded to A4). Make sure you leave a margin of 15mm free of any vital information, on both sides, along the edge that will be punched during folder production.
Should I supply my leaflet to you pre punched?No! We punch all leaflets during folder production.
Is it twice as expensive to print both sides of an A4 leaflet compared to printing only the front?No. It is only about 20% more expensive to print both sides and the impact is at least 100% greater! If a single side is sufficient space to promote your attraction team up with a neighbouring attraction and produce a joint leaflet. Alternatively produce separate leaflets and save around 12% each by arranging with your printer to have them printed at the same time.
Will a printer guarantee to print the exact number of leaflets that I require?Unfortunately not. Most printers reserve the right to supply up to 10% fewer leaflets than you have asked for. That can mean your leaflet not appearing in some copies of a folder. The way around this is to make it explicit in the contract with your printer that you will not accept fewer leaflets. Also tell them that you will accept any ‘overs’!
Is it OK to give you copies of my ‘racking’ leaflet for insertion in the bedroom or schools folders?Yes provided they are A4 finished size (see above) and are provided flat. If you are using your racking leaflet for folder insertion we would strongly recommend you to ask your designer to adapt the design:
- to work in a portrait format.
- simplify or reduce the amount of information. Make sure you retain directions to your attraction, prices and opening hours.
- consider using more or larger images.
- Change the sequence of paragraphs to work logically in the new design. This should not be expensive and will definitely enhance your impact in the folder.
‘Less’ is definitely ‘more’ in the context of a folder. To help you get the most impact from your leaflet we have produced a Good Leaflet Design Information Sheet, in conjunction with print management company Tartan Ink. Due to production constraints we regret that we cannot accept previously folded leaflets or leaflets that require to be unfolded to an A4 size.
Can I give you different leaflets for insertion into the bedroom and schools folders?Yes. But please ensure that the boxes are clearly marked. To help your printer meet our specifications for leaflets we have produced an Advice for Printers pdf .
When do I have to book my folder entry for the year?All bookings must be made by the end of the first week in October to appear in the coming year’s edition – which is on display for 12 months from the first week in April.
When can I send you my leaflets?Leaflets must be with us by early December to guarantee insertion into the correct folder edition. However we will accept leaflets as early as you are able to supply them. Ask your printer to send them to us direct. Please refer to the Advice for Printers pdf for all requirements.
When will I be invoiced?Invoices will be issued on 31 December with 30 day payment terms.
If I don’t have a leaflet designer or printer can you help me to find one?Yes, we have a lot of contacts and are happy to advise you on designers and printers. Call 01479 841 900 or email us for more information.
How ‘green’ are your folders?We use paper from sustainably managed forests for folder covers and editorial pages as this is more environmentally responsible than using recycled paper. We encourage accommodation outlets to dispose of old folders in an environmentally responsible manner. Every leaflet you supply will be used by thousands of visitors over 12 months – making Landmark Press folders an exceptionally environmentally friendly way of promoting your attraction!
To help you get the most impact from your leaflet we have produced a Good Leaflet Design Information Sheet, in conjunction with print management company Tartan Ink. To help you brief your printer about packing and delivering your folder leaflets to Landmark Press we have produced an Advice for Printers pdf.
