Click on a region for details.

Dumfries and Galloway

Estimated Readership over 12 months	900,000
Number of Folders	8,500
Standard Entry rates	£595
Enhanced Entry Supplements	£122

Ayrshire and Arran

Estimated Readership over 12 months	582,500
Number of Folders	5,500
Standard Entry rates	£455
Enhanced Entry Supplements	£87

The Borders

Estimated Readership over 12 months	699,000
Number of Folders	6,000
Standard Entry rates	£505
Enhanced Entry Supplements	£97

Edinburgh and the Lothians

Estimated Readership over 12 months	3,262,000
Number of Folders	28,000
Standard Entry rates	£1985
Enhanced Entry Supplements	£179

Glasgow and the Clyde Valley

Estimated Readership over 12 months	2,160,000
Number of Folders	18,500
Standard Entry rates	£1,195
Enhanced Entry Supplements	£143

The Forth Valley, Stirling and Trossachs

Estimated Readership over 12 months	700,000
Number of Folders	6,000
Standard Entry rates	£650
Enhanced Entry Supplements	£112

Loch Lomond, Cowal and Bute

Estimated Readership over 12 months	583,000
Number of Folders	5,000
Standard Entry rates	£535
Enhanced Entry Supplements	£93

Argyll and the Isles

Estimated Readership over 12 months	932,000
Number of Folders	8,000
Standard Entry rates	£860
Enhanced Entry Supplements	£147

The Kingdom of Fife

Estimated Readership over 12 months	700,000
Number of Folders	6,000
Standard Entry rates	£650
Enhanced Entry Supplements	£112

Dundee and Angus

Estimated Readership over 12 months	431,000
Number of Folders	3,700
Standard Entry rates	£400
Enhanced Entry Supplements	£73

Perthshire

Estimated Readership over 12 months	955,000
Number of Folders	8,200
Standard Entry rates	£880
Enhanced Entry Supplements	£146

Aberdeenshire and Moray

Estimated Readership over 12 months	1,255,000
Number of Folders	11,400
Standard Entry rates	£1,220
Enhanced Entry Supplements	£203

The Cairngorms National Park

Estimated Readership over 12 months	548,000
Number of Folders	4,700
Standard Entry rates	£510
Enhanced Entry Supplements	£83

Fort William and Lochaber

Estimated Readership over 12 months	606,000
Number of Folders	5,200
Standard Entry rates	£560
Enhanced Entry Supplements	£97

Inverness, Loch Ness and Nairn

Estimated Readership over 12 months	757,000
Number of Folders	6,500
Standard Entry rates	£705
Enhanced Entry Supplements	£118

Skye and Lochalsh

Estimated Readership over 12 months	489,300
Number of Folders	4,200
Standard Entry rates	£455
Enhanced Entry Supplements	£82

The Northern Highlands

Estimated Readership over 12 months	873,000
Number of Folders	7,500
Standard Entry rates	£800
Enhanced Entry Supplements	£130

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Welcome Bedroom Folders

The most widely read

Landmark Press Bedroom Folders are the most widely used regional guides in Scotland. On display in 90% of bedrooms of all holiday accommodation across the country, you can be assured that visitors will have information at their fingertips for the duration of their stay. Shouldn’t your business have a presence in our Bedroom Folders?

Reach thousands of customers

Reach your audience confidently, our 143,400 folders have a total readership of 15 million over 12 months. That means thousands of people seeing the promotion of your attraction when they are most receptive. And, with 17 local editions, you can be certain that the information is targeted to your audience. To see how your advertising can now work twice as hard click here to view the digital folders.

Looking for even more impact?

Complement your Bedroom Folder entry with leaflet distribution and display in the same localities. Independent research shows that the more often a visitor sees your promotional information, the more likely they are to visit. If you would like to see specific information for your Bedroom Folder area, please contact sales@landmark-press.com.

Are you an Accommodation Provider?

If you are an accommodation provider we can provide you with Bedroom Folders, free of charge. Contact us on 01479 841900 or email hazel@landmark-press.com for more information.

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Welcome Folder Advertising Rates for 2017-18
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A fully comprehensive service

Landmark Press Marketing Brochure 2020-21

John O’Groat Ferries is a long standing client. Our business relationship started in 1995 and has gone from strength to strength. The company began by taking a listing and double sided A4 leaflets for the Bedroom Folders and 1/16th page advertisement in the Welcome to Scotland Guide. The contract has evolved and now includes leaflet distribution for their main leaflet, an Orkney bus leaflet and posters. What is greatly appreciated by John O’Groat Ferries, and indeed all clients who distribute publicity materials through Landmark Press, is that we stock manage for them. What does this mean? Well, take John O’Groats Ferries as an example: We take delivery of 141,532 leaflets and 27 posters. The material is counted, stored in dedicated locations and the details entered into our stock management system. Any volume mismatch would be reported back to the client; similarly, we advise clients when stock levels are running low. What the client says … “Over the years we have used a range of services provided by Landmark Press and have never been disappointed. Why? Because they are totally focused on the visitor market – and that’s the market we want to hit. At the same time, they put us, the customer, first. I like that because that’s what we do in our own business. Importantly they help us to target our resources in an effective way. We started off some 20 years ago with standard entries in the Bedroom Folders and a small ad in the Welcome to Scotland Guide. On the evidence of business achieved through those channels, we increased our marketing activity to include posters and leaflet distribution. It’s so helpful to have our stock effectively managed for us. Our printed items are stored in a temperature controlled warehouse and any surplus stock is collected for redeployment or recycling – which I’m pleased to say is done by the most cost effective and environmentally friendly means.” Fred Fermor – John O’Groats Ferries

Duncan House
Garth Duncan

As I've said in the past; The Landmark Press Bedroom folders are by far our most productive, bringing customers from across the country. Because we are in such a remote location we would really struggle without the help of Landmark Press. Over the past 15 years we have monitored our advertising, Landmark Press is by far the best-spent money. We have met several people starting up companies and B&B’s; my first advice is to advertise with you first as it is proven to be the best. I am going on singing your praises because there are so many advertisers that one could go bankrupt if you advertised with all of them.

Highland Wildlife Park
Daska Mackintosh

Leaving aside the fact that Landmark Press is a fellow Inverness-shire business, I fully recommend advertising with Landmark Press for any business who rely on the tourist visitor in Scotland. Not only do we 100% trust the company to make sure our leaflets are displayed in the relevant areas, we also get a great return from advertising the Park in their Welcome to Scotland Guide which has an annum readership of over 1.5 million which is amazing! I would also advise any company to promote their business in the Bedroom Folders as we do, as again the ROI is excellent and we also know that we attract new visitors every year because we appear in the folders throughout the country.

Edinburgh Woollen Mill
Idy Davidson

We promote our business using Landmark’s publications like the Welcome to Edinburgh Guide which gives us a great reach to our target market as it is displayed everywhere you would find a tourist! We especially love the Bedroom Folders which are displayed in over 90% of all accommodation throughout the country and that means we reach almost every visitor which is great and means our ROI works for us! I would have no hesitation in recommending Landmark Press to all businesses in the tourist sector.

Mellerstain House
Jane Malloch

The Landmark Press Bedroom Folders work, and that is why we have been advertising in them for over 5 years. The company’s customer service is second to none and they always go that extra mile for you which is very much appreciated. I would have no hesitation in recommending Landmark Press to any business wishing to promote their business in Scotland.

John O’ Groat Ferries
Fred Fermor

Over the years we have used the full gamut of services provided by Landmark Press and have never been disappointed. What’s good is that they are totally focused on the visitor market – and that’s the market we want to hit. They certainly help us to target our resources in an effective way. At the same time they put us, the customer, first. I like that because that’s what we do in our own business.

Camera Obscura
Andrew Johnson

Brilliant! That’s all I can say about Landmark press. Our ROI is outstanding and their level of service is second to none!

Active Outdoor Pursuits
Emy McLeod

Advertising in the Landmark Press Bedroom packs has increased the exposure of the business. The packs are really well put together and are distributed to a vast geographical area that is ideal of us. It is reaching many potential new clients, raising awareness of our business and bringing in clients. The leaflet distribution with Landmark Press is a great way for us to reach more clients across Scotland. The leaflet stands are regularly stocked up and are in great locations for capturing new clients! The customer service from the staff at Landmark Press is excellent, they are always there to support us in our campaigns. We recommend Landmark Press to companies looking at marketing opportunities to increase their exposure and bring in new clients.

Alvie & Dalraddy Estates
Judy Davis

We have advertised with Landmark Press for many years now and we couldn’t be happier with the level of service they provide. All the staff are friendly, helpful, efficient and understand what you are looking to achieve. We would highly recommend Landmark Press to other businesses.

Dolphin Spirit
Yvette Hogan

I have worked with Landmark Press over the past 5 years and feel the range of products and geographical coverage really supports my business. The various Guides are great quality and offer real value for money too.

Loch Ness Centre & Exhibition
David Bremner

The Loch Ness Centre & Exhibition have worked closely with Landmark Press for many years. When their new leaflet distribution services were first offered we had no hesitation in engaging the company. I am pleased to say that we are very pleased with their service and indeed the service provided for bedroom folders and advertising within our industry. Our relationship manager Claire Conaghan has been a breath of fresh air and is a delight to work with. We look forward to many more successful years to come.

Logie Steading
Panny Laing

Landmark Press have distributed our leaflets for many years, since 2009 in fact. All the staff are knowledgeable and helpful, ensuring that the excellent service they provide is tailored to what we need. We have also appeared in their publications since 2009 and find the bedroom folders are well produced and cost effective.

How do I decide which bedroom folder edition(s) to advertise in?

Our advice is to think about how far visitors travel to visit your attraction and where they may have travelled from to visit you, and then ensure you have a presence in the folders in those areas. Contact us for advice and also consider undertaking a visitor survey to ask a sample of your visitors where they travelled from.

Are there some types of visitor accommodation where bedroom folders are not on display?

No! Bedroom folders are displayed in all types of serviced and self catering accommodation. Including the most sophisticated city centre hotel, the most couthy B&B, the cosiest country cottage and the most independent hostel. That adds up to more than 100,000 rooms or 90% of the accommodation stock, over 17 editions, throughout the country!

When do accommodation outlets receive the bedroom folder?

We make sure that the folders are in bedrooms in time for the Easter holiday period.

What size should my leaflet be?

Your leaflet must be A4 finished size (either a single portrait A4 page or A3 folded to A4 portrait). Make sure you leave a margin of 15mm free of any vital information, on both sides, along the edge that will be punched during folder production.

Should I supply my leaflet to you pre punched?

No! We punch all leaflets during folder production.

Is it twice as expensive to print both sides of an A4 leaflet compared to printing only the front?

No. It is only about 15% more expensive to print both sides and the impact is at least 100% greater! If a single side is sufficient space to promote your attraction team up with a neighbouring attraction and produce a joint leaflet. Alternatively produce separate leaflets and save around 12% each by arranging with your printer to have them printed at the same time.

Will a printer guarantee to print the exact number of leaflets that I require?

Unfortunately not. Most printers reserve the right to supply up to 10% fewer leaflets than you have asked for. That can mean your leaflet not appearing in some copies of a folder. The way around this is to make it explicit in the contract with your printer that you will not accept fewer leaflets. Also tell them that you will accept any 'overs'!

Is it OK to give you copies of my 'racking' leaflet for insertion in the bedroom or schools folders?

Yes provided they are A4 finished size (see above) and are provided flat. If you are using your racking leaflet for folder insertion we would strongly recommend you to ask your designer to adapt the design:

to work in a portrait format.
simplify or reduce the amount of information. Make sure you retain directions to your attraction, prices and opening hours.
consider using more or larger images.
Change the sequence of paragraphs to work logically in the new design. This should not be expensive and will definitely enhance your impact in the folder.

'Less' is definitely 'more' in the context of a folder. To help you get the most impact from your leaflet we have produced a Good Leaflet Design Information Sheet. Due to production constraints we regret that we cannot accept previously folded leaflets or leaflets that require to be unfolded to an A4 size.

Can I give you different leaflets for insertion into the bedroom and schools folders?

Yes. But please ensure that the boxes are clearly marked. To help your printer meet our specifications for leaflets we have produced an Advice for Printers Information Sheet.

When do I have to book my folder entry for the year?

All bookings must be made by the beginning of September to appear in the coming year's edition, which is on display for 12 months from the first week in April.

When can I send you my leaflets?

Leaflets must be with us by mid November to guarantee insertion into the correct folder edition. However we will accept leaflets as early as you are able to supply them. Ask your printer to send them to us direct.

When will I be invoiced?

Invoices will be issued on 31 December with 30 day payment terms.

If I don't have a leaflet designer or printer can you help me to find one?

Yes, we have a lot of contacts and are happy to advise you on designers and printers. Call 01479 841 900 or email us for more information.

How 'green' are your folders?

We use paper from sustainably managed forests for folder covers and editorial pages as this is more environmentally responsible than using recycled paper. We encourage accommodation outlets to dispose of old folders in an environmentally responsible manner. Every leaflet you supply will be used by thousands of visitors over 12 months, making Landmark Press folders an exceptionally environmentally friendly way of promoting your attraction!

To help you get the most impact from your leaflet we have produced a Good Leaflet Design Information Sheet, in conjunction with print management company Tartan Ink. To help you brief your printer about packing and delivering your folder leaflets to Landmark Press we have produced an Advice for Printers Information Sheet.