Leaflet Distribution and Display

Yes absolutely!  Our customers frequently tell us so!  Leaflet distribution is very cost effective and really does influence visitors once they are on their trip.  Here are the key findings of independent research undertaken by the International Association of Professional Brochure Distributors, of which we are a member.

We have display racks in all of the kinds of places that visitors and local residents go, including visitor attractions, visitor accommodation, transport terminals, car hire companies, service stations, selected shops, shopping malls, and community and arts venues.  We also provide a proactive service for VisitScotland Visitor Information Centres.

By working in partnership with other distribution companies we can distribute your leaflet throughout Scotland and England.

Some racks are serviced several times a week.  The busier an outlet is the more often we service it.  Our responsibility to you is to ensure we service our outlets often enough to ensure that your leaflet is still on display and that the rack is always tidy and attractive.

No!  The evidence is that visitors are actually very discerning about which leaflets they take from a display rack.  We observe visitors behaviour, people understand that leaflets cost money to produce – and they respect that… and in turn respect the environment.

Yes!  We have produced a Good Leaflet Design Information Sheet to help you design something eye catching and effective for a display rack.

We will advise you specifically in relation to your own distribution campaign.  As a minimum we generally need your leaflets 1 week before the first booked distribution run, but in some situations it may be sooner.

• People are discerning about which leaflets they select from a display rack keeping waste to a minimum.  This compares favourably with direct mailing campaigns where the average wastage is around 94%.
• We can carry over 100 different leaflet titles in a (transit sized) van.  Very much more efficient of fuel – compared to each attraction carrying their own leaflet to outlets - as used to happen.  Using Landmark Press to distribute your leaflets also crucially means that they will be professionally displayed at each outlet, and ‘topped up’ throughout your campaign.
• Ask your printer to print your leaflets on paper from sustainably managed forests as this is more environmentally responsible than using recycled paper.