Leaflet Distribution & Display

Promote your visitor attraction through our leafleting service

Leaflet marketing is powerful; indeed it is the number one source of information for visitors. Consider the number of people who visit a top attraction or outlets in your area annually and the potential benefits of displaying your promotional leaflets in a prominent, easily located position onsite to increase exposure and pick up rate.

There is a tremendous uptake of Landmark Press’s distribution and display service across Scotland and, importantly, at many of the busiest outlets in Edinburgh and the Highlands. With the Landmark Press service, the customer has flexibility; you decide how close to home or how far afield you want to display your marketing materials. We can cover local, regional or national distribution across Scotland and the UK; simply direct us and we’ll do the rest.

Don’t forget about your local market

Sometimes it is all too easy to focus on visitors and forget that the local people are essential to every visitor attraction.  That’s why, as well as reaching visitors, Landmark Press uses a selection of outlets that specifically target local customers.

You are in control

Costing from £41 per 1000 leaflets, or just over £1 each time an outlet is serviced, leaflet marketing is an attractive business proposition. Remember, we tailor your campaign to your needs. The final decision as to where and when you want your campaign to run, and how many marketing leaflets you want to distribute, is yours; you are in control.

Why not supplement your leaflet distribution and display with a corresponding entry in our Bedroom Folders covering the same localities?  Independent research shows that the more often a visitor sees your promotional information the more likely they are to visit.

For even greater exposure or to see how we can help in producing your publicity material, click here.

 

John O'Groats Ferries

I noticed that Landmark Press had serviced the marketing leaflets in our stand and I thought they had done a really good job – our leaflets were displayed in the centre cabinet and they looked great there.

The Royal Yacht Britannia
The Royal Yacht Britannia
We are extremely happy with the Leaflet Distribution Service provided by Landmark Press. Their dedicated team are easy to work with and they understand our business – a winning combination!

The Real Mary King’s Close
The Real Mary King’s Close
Patricia Cuni Chaves
For several years, The Real Mary King's Close has collaborated with Landmark Press for leaflet distribution and advertising. Our partnership has yielded substantial returns on investment, notably through our advertisement featured in the Welcome to Edinburgh & Scotland Guides. It is indeed strategically reaching tourists as it is distributed for free in key locales across the city. We will definitely keep advertising with them in the coming years.

Camera Obscura
Camera Obscura
Andrew Johnson
Brilliant! That’s all I can say about Landmark press. Our ROI is outstanding and their level of service is second to none!

Alvie & Dalraddy Estates
Alvie & Dalraddy Estates
We have advertised with Landmark Press for many years now and we couldn’t be happier with the level of service they provide. All the staff are friendly, helpful, efficient and understand what you are looking to achieve. We would highly recommend Landmark Press to other businesses.

Dolphin Spirit
Dolphin Spirit
Yvette Hogan
I have worked with Landmark Press over the past 5 years and feel the range of products and geographical coverage really supports my business. The various Guides are great quality and offer real value for money too.

The Loch Ness Experience
The Loch Ness Experience
Moira Unwin, Marketing Manager
The Loch Ness Centre has a great working relationship with Landmark Press. We have used them for maps, bedroom folder, posters, and distribution.

Logie Steading
Logie Steading
Panny Laing
Landmark Press have distributed our leaflets for many years, since 2009 in fact. All the staff are knowledgeable and helpful, ensuring that the excellent service they provide is tailored to what we need. We have also appeared in their publications since 2009 and find the bedroom folders are well produced and cost effective.

Skye Batiks
Skye Batiks
Gavin Major
In the days before the Skye Bridge was completed in 1995, leafleting visitors was an easy task. A brilliant entrepreneur collated loose collections of paper advertising from contributing businesses on the Isle of Skye and handed them to vehicles as they waited for the Skye Ferry in Kyleakin. It was genius marketing and a truly cost-effective means of targeting exactly the right potential customers. It became more complicated once the bridge opened but when the tolls were stopped in 2004, it was impossible, and the leaflet distributor retired. Things became messy and very expensive. As a small business we fielded dozens of cold calls from advertising companies offering their services in a myriad of publications, most of which we had never heard of. The worst thing was that once we had decided on where to spend our advertising budget, we had no way of monitoring the response. We were shooting blind. Then in 2009 it all changed. Landmark Press began a professional, streamlined, and cost-effective leaflet distribution service. Our advertising budget reduced by more than 65% and the business began to grow. With the expert advice and friendly ongoing customer service Landmark offered, we were able to fine-tune our advertising and make it even more efficient. For the first time we felt like we had partners in business rather than just being customers. Landmark wanted our business to grow and helped us achieve our goals. Now, after 13 years of working with Landmark Press, we confidently say a very firm ‘No thank you’ to any cold calls offering us space in their publication. The confidence comes from a long working relationship during which time we have learned that Landmark do it right and that there really is no need to go anywhere else.

Yes absolutely! Our customers frequently tell us so! Leaflet distribution is very cost effective and really does influence visitors once they are on their trip. Here are the key findings of independent research undertaken by the International Association of Professional Brochure Distributors, of which we are a member.

We have display racks in all of the kinds of places that visitors and local residents go, including visitor attractions, visitor accommodation, transport terminals, car hire companies, service stations, selected shops, shopping malls, and community and arts venues. We also provide a proactive service for VisitScotland Visitor Information Centres.

By working in partnership with other distribution companies we can distribute your leaflet throughout Scotland and England.

Some racks are serviced several times a week. The busier an outlet is the more often we service it. Our responsibility to you is to ensure we service our outlets often enough to ensure that your leaflet is still on display and that the rack is always tidy and attractive.

No! The evidence is that visitors are actually very discerning about which leaflets they take from a display rack. We observe visitors behaviour, people understand that leaflets cost money to produce , and they respect that... and in turn respect the environment.

Yes! We have produced a Good Leaflet Design Information Sheet to help you design something eye catching and effective for a display rack.

We will advise you specifically in relation to your own distribution campaign. As a minimum we generally need your leaflets 1 week before the first booked distribution run, but in some situations it may be sooner.

  • People are discerning about which leaflets they select from a display rack keeping waste to a minimum. This compares favourably with direct mailing campaigns where the average wastage is around 94%.
  • We can carry over 100 different leaflet titles in a (transit sized) van. Very much more efficient of fuel , compared to each attraction carrying their own leaflet to outlets - as used to happen. Using Landmark Press to distribute your leaflets also crucially means that they will be professionally displayed at each outlet, and 'topped up' throughout your campaign.
  • Ask your printer to print your leaflets on paper from sustainably managed forests as this is more environmentally responsible than using recycled paper.

Image Gallery

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